by Jim Armstrong : Beyond the Mission Statement Why Cause-Based Communications Lead to True Success

ISBN : #0976697378 | Date : 2006-07-12

Description :

Too often a marketing communications campaign begins with the words, “We need a new logo.” Jim Armstrong suggests that such campaigns should really begin with unearthing, capturing, and communicating the “cause” of a business-the “why” it exists versus simply what it does. The 10-question process included in this book helps businesses find their authentic, truthful voice which can then be tran… Beyond the Mission Statement Why Cause-Based Communications Lead to True Success

Beyond the Mission Statement Why Cause-Based Communications Lead to True Success by by Jim Armstrong

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